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Charging for Services
Pricing is the art and science of maximizing revenue. Although your goal is not profit, your hope is to establish a surplus (your reserve) for growth and stability. Consider your pricing strategy in terms of maximizing your mission. What price allows you to serve the most customers in a sustainable way?
You must also take into account your clients’ ability to pay, recognizing that some people cannot afford the full cost. So what do you do when you need to charge for service, but you want and need to provide the service to people who can’t afford the service? This involves segmentation, or developing two categories of fees: “fee for service” and “sliding fee scale.”
