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Summary
Do not undervalue what you do. Charge accordingly for what you provide. Customers who can afford it should pay the full price for your service. Charging full price plus a margin will mean additional revenue for you and will allow you to serve more people who cannot afford the full price.
Other revenue sources (such as grants, donations, and fundraisers) will help subsidize the cost of providing services to those who cannot pay the full price.
Keep in mind that revenue should come from many sources and should not be dependent on one or two funders. In determining how much revenue you need, start with your unit cost, then add in a margin. Including a margin in your budget will allow you to build up your financial reserves.
