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Introduction
Community engagement is important because it brings you face to face with the needs of your community. Engagement builds relationships with individuals and organizations who can help you meet client and community needs.
Myth says that these relationships are cultivated by public relations, marketing or designated outreach professionals. This is far from the truth. Community engagement is the ongoing process of creating, developing and promoting your organization’s presence in all potential areas of service. This activity is a shared responsibility of every staff person, every board member and every volunteer.
