Communication

Three glowing squares containing the phrases assessment, building relationships, and communication pointing toward a glowing circle labeled community engagement. The square containg Communication is highlighted.

Communication for Maximum Impact

Are you a nonprofit leader who is convinced that no one in your community knows about you – even though you have a nice brochure and good local PR?  You are not alone! 

Marketing is a tool that originated in the business world and is basically a one-way effort.  Marketing in the for-profit world is telling – with a goal of selling.  Community engagement for nonprofits is different from marketing in one key way – it is a two-way process of interaction.  You are communicating with the community about your service and then asking them to become involved in your work so you can help one another. 
The standard marketing tools of the business world must be adapted in order to work for the nonprofit world.  Communication is the key marketing tool for nonprofits.

 

 

 

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