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Introduction
Case Study: For one Minnesota senior service agency, community engagement has become their organization’s cultural norm.
“We learned that good community engagement goes way beyond ‘business as usual.’ We’ve found that the more active we are, the more visible and recognized we are in many sectors. As we volunteer and respond to requests for speaking and community panel participation, our agency recognition grows.
Our goal used to be for businesses to recognize us for our senior services. While this was important during our initial growth, we are now much more than that. Our agency and services are viewed as a major contributor in education, community awareness and family support throughout the community. We’ve learned that we are more than our services. Through our staff and board involvement, we serve multiple communities in different ways. I am embarrassed to admit we used to think, ‘What will we directly get back from community involvement?’ The good news is that we are now seen as a strong contributor, as we work to keep our reputation and standing high.”
