Assessment

Three glowing squares containing the phrases assessment, building relationships, and communication pointing toward a glowing circle labeled community engagement. The square containg Assessment is highlighted.

Research helps you understand the public’s direct needs and makes it possible for you to create a product or service that is valued because it satisfies those needs.  No organization can achieve long-term sustainability unless its services are seen as valuable and useful.

Collecting new data on a regular basis is important because it identifies shifts in consumer needs and perceptions.  Collecting data also tests assumptions that your board or leadership may unknowingly have made.  Your research will either verify or disprove those assumptions.  Uncovering false assumptions may help you avoid serious errors. 

 

 

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