Building Relationships
Identifying Potential Partners
The partners you choose will depend on the type of partnership you’re looking for. In general, you want partners that give you additional visibility and have a strong community following and presence, even if they provide a service similar to your own. You also want partners that can offer financial or in-kind support (to reduce service expenses), while maintaining high service quality. In turn, you must be positioned to offer these same benefits to other organizations. These are the elements of sustainable win/win community collaborations.
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