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Communication
Community engagement activities are different from marketing activities in many ways. Engagement is not about selling; it is an act of relationship building. Communication should be interactive - not about "telling and selling" but about real, honest sharing of your goals and dreams for the community - creating energizing connections. The outcome of this kind of connected communication may include attracting new staff and board members, increasing referrals, attracting new fee-for-service clients, increasing your volunteer capacity or getting into new geographic markets.
The wonderful thing about community engagement is that it does not require a large budget. Writing, speaking, connecting with people one-on-one – these are all effective communication methods that are relatively inexpensive. And the payoff is huge, because you are building sustainable, long-term relationships!
