Additional Sources of Revenue

7 pie pieces divided into MN Public Programs, Government Grants, Private Grants and Philanthropy, Community and Organizational Contributors, Individual Contributors, Fundraisers, and Other Sources with Individual Contributors hightlighted Individual contributors donate to a cause or an organization out of deep personal values and experiences or as a way of becoming more involved in the community. 

Key points for increasing your individual contributors:

  • People give to people.  Research what motivates a potential private giver.  The higher the contribution you seek, the more personal the contact. The larger the contribution sought, the longer the cultivation time. 
  • Keep accurate data on donors.  Create a profile of each major donor or prospect.  What is their motivation?  Donors give for their reasons, not yours. 
  • Maintain and renew these relationships through ongoing communication.
  • Grow your list of prospects.   Use your staff, board, volunteers, service providers and clients as a way of growing your prospect list.  Use your specific strategic position in the community to educate and solicit prospective donors. 

 

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