Additional Sources of Revenue
Key points for increasing your individual contributors:
- Involve major donors in your organization and let them know they are appreciated. In general, 10 percent of donors will provide 90 percent of the organization’s funds. Find a way to let them know how much they are valued. Get them involved through annual donor recognition programs.
- Identify families with a history of giving. Sometimes the next generation does not know how or where to give in the way their parents or grandparents did. Cultivate new relationships with younger generations to continue the legacy of family giving.
- Communicate that your services provide a long-term Return on Investment (ROI) for your donors. That ROI will benefit multiple generations and the whole community. You are not simply asking for a program or a service.
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