Introduction

a cashier interacting with a customer with the words "Strategic Positioning" over itAfter completing this module, you will achieve these objectives:

  • Describe the difference between Strategic Positioning and Strategic Planning.
  • Explain the “Six P” framework for effective Strategic Positioning.
  • Explain the six steps leading up to creating a Positioning Statement.
  • Explain how to create a Positioning Statement for your agency.

 

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