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The P's of Positioning
Gary Stern identifies the six P’s of positioning In his book, Marketing Workbook for Nonprofit Organizations, published by Fieldstone Alliance, Copyright 2001, all rights reserved. Adapted with permission, www.FieldstoneAlliance.org
The Six P’s are
Product, Public, Price, Place, Production, and Promotion
The Department of Human Services adds a seventh P –People
All of these will need to be taken into consideration as you learn how to position your services.
