The P's of Positioning

Producta circle with Strategic Positioning with smaller circles around labled People, Product, Public, Price, Place, Production and Promotion with Product Highlighted

Product is another word for the “services” you offer your clients.  Because it is important that you offer a service that consumers want and value, you need to assess your environment for several factors:  the need for your service, the users you serve, your competition, funding sources, and your unique assets. 

 

 

 

 

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