Clarifying Strategic Positioning

First, we need to clarify the difference between Strategic Planning and Strategic Positioning. 

Strategic Planning focuses on broad organizational development that shapes and guides what the organization does and where it is going.  This includes board development, financial goals and processes, personnel policies and development of mission, vision, values and goals. 

Graphic of a business man thinking with the label stategic planning over it VS a photo of a sales clerk and a customer labeled stategic positioning

 

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