Creating a Positioning Statement

The first section of this module has defined strategic positioning and has differentiated it from strategic planning.  This section will walk you through the process of developing a well-thought-out positioning statement.

Remember, a carefully considered positioning statement can be the key to sustaining your organization.  A great positioning statement should match the unique strengths of your organization with the specific needs of your community. 

Graphic of a business man thinking with the label stategic planning over it VS a photo of a sales clerk and a customer labeled stategic positioning

 

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