Clarifying Strategic Positioning

Strategic Positioning focuses on your direct services.  Strategic Positioning is a more specialized tool; it balances the external needs of your community against your internal strengths, thus defining your specific niche.  It assesses the strengths of your organization and determines if and how the strengths of your direct services meet current consumer priorities. 

Graphic of a business man thinking with the label stategic planning over it VS a photo of a sales clerk and a customer labeled stategic positioning

 

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