Clarifying Strategic Positioning

a photo of a sales clerk and a customer labeled stategic positioning“Positioning is not what you do to a product.  Positioning is what you do to the mind of the prospect.” – Jack Trout 

Positioning is your organization’s identity – what makes you distinct.  As the above quote says, it isn’t about the product; it is how the product is perceived by your constituents.  

 

 

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