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Case Study
An older adult service agency began to receive telephone calls and public inquiries about household chore assistance. Callers were inquiring whether persons with physical disabilities or other physical limitations of any age could receive chore assistance.
After conducting a community assessment with individual and family interviews, the agency determined that serving this new audience would increase sustainability through additional revenues. The agency decided to promote their services throughout the community in newspaper ads, flyers, and radio Public Service Announcements (PSAs).
The advertising was effective. As the campaign progressed, a new target audience began to call the older adult agency for pricing and scheduling options. Within months, this new sector began purchasing home chores on a fee-for-service basis. This market segment continues to provide substantial revenues that support agency services.
