The P's of Positioning

a circle with Strategic Positioning with smaller circles around labled People, Product, Public, Price, Place, Production and Promotion with Public HighlightedA good way to expand your definition of “public” is to make a list of all the groups that need to know about your services.  For example, ask yourself:

  • Who are the current and potential users of your service(s)?
  • Are there new public niches to uncover (such as family members of current consumers)?
  • Who are other service providers in your community?  Are they potential referral sources?  Are they in direct competition with you?
  • Who are potential partners to help promote your service(s)?
  • Who are your current and potential funders?  Do they know about the scope of your services and the populations that may value the benefits you offer?

 

 

 

 

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