The P's of Positioning

Placea circle with Strategic Positioning with smaller circles around labled People, Product, Public, Price, Place, Production and Promotion with Place Highlighted

The place for your services is anywhere people interact with you.  Ask yourself the following questions: 

  • Where can consumers access your services? How accessible are these locations to them?
  • Are there any groups that are not able to access your services?  What groups are these and what are the barriers?
  • Are you clearly visible to all of your “publics”?  What would make you more visible? 
  • What are the benefits and challenges of your locations?

 

 

 

 

read the audio transcript (opens in new browser window).