The P's of Positioning

a circle with Strategic Positioning with smaller circles around labled People, Product, Public, Price, Place, Production and Promotion with Promotion HighlightedYour board and staff play an important role.  Their presence and visibility at public meetings, community presentations, trainings and other service opportunities becomes the “face” of your organization.  If financial resources allow, consider contracting with a promotional consultant to gain the expertise you need for effective multiple media strategies. 

 

 

 

 

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