The P's of Positioning

People

a circle with Strategic Positioning with smaller circles around labled People, Product, Public, Price, Place, Production and Promotion with People HighlightedWhile the Six P’s are an excellent guide for Strategic Positioning, we believe a “Seventh P” – “People” – is essential to positioning success.

To determine your strategic position, and then to design a strategy for success, you must attract and cultivate effective people on your staff, your board, and in volunteer positions.  The people you choose must have a wide range of skills and talents, depending on the positions they will fill. 

 

 

 

 

read the audio transcript (opens in new browser window).