Creating a Positioning Statement

oval with the label "Positiong Statement"“Welcome Home” – A Paraprofessional Home Care Service

To help you through the process, let’s establish a hypothetical non-profit attempting to establish itself in Anytown, USA.  Anticipating the burgeoning needs of baby boomers into their aging years, Welcome Home has received a two-year grant to set up a unique home care service in Anytown. 

 

 

 

 

 

 

read the audio transcript (opens in new browser window).