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Creating a Positioning Statement
With the questions answered and the descriptive sentence in place, you are ready to write your positioning statement. One idea might be:
Welcome Home is a paraprofessional home care agency that helps adults of all ages stay in their homes. We provide caregiving assistance that offloads the responsibilities of the homeowner and the primary caregivers. Our focus is on caring – and three other C’s – cooking, cleaning, and companionship. Our goal is for the client’s house to feel like home again – so they can continue to live independently.
