Creating a Positioning Statement

oval with the label "Positiong Statement"Here are three other examples of positioning statements that get right to the point of the organization’s special qualities: 

  •  “The United Negro College Fund – dedicated to opening doors to advanced education for African Americans.  A mind is a terrible thing to waste.”
  • “Planned Parenthood – frontline advocates for choice and committed providers of reproductive health services.”
  • “Mothers Against Drunk Driving (MADD) – crusaders for aggressive drunken-driving policy and action.  National leaders in prevention and victim assistance.”

 

 

 

 

 

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