Creating a Positioning Statement

oval with the label "Positiong Statement"After a presentation of the statement, you might ask these individuals if your positioning statement passes this check list:

  • Is it true?
  • Is it easy to understand?
  • Does it differentiate our agency from the competition?
  • Does it reflect the way people will express it in their own minds, their own words?

 

 

 

 

 

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