The P's of Positioning

Pricea circle with Strategic Positioning with smaller circles around labled People, Product, Public, Price, Place, Production and Promotion with Price Highlighted

At a basic level, price refers to the dollar amount that customers pay to receive a service.  Price may also refer to other business costs, such as how much time it takes to complete an action or provide your product or service.    Pricing is a significant factor in the positioning process. 

 

 

 

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