The P's of Positioning

a circle with Strategic Positioning with smaller circles around labled People, Product, Public, Price, Place, Production and Promotion with Price HighlightedWhen thinking about price, you need to consider the following:

  • Have you factored accurate administrative expenses into what you intend to charge for your services?
  • Does your pricing convey the value of your services?  Are you over-pricing or under-pricing your fees-for-service?
  • Does your pricing have flexibility to offer services to customers in a range of income levels?
  • Have you compared your prices to those of your competitors?

 

 

 

 

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