The P's of Positioning

a circle with Strategic Positioning with smaller circles around labled People, Product, Public, Price, Place, Production and Promotion with Price HighlightedMany people believe that price and value reflect each other.  Charging too little often devalues a service/product in the eyes of others.  Conversely, charging a reasonable price encourages consumer commitment.  Be aware of what pricing messages you give your clients.  (Note:  For a more thorough discussion of setting service rates, see the Financial Stability module.)

 

 

 

 

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