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Creating a Positioning Statement
A positioning statement describes how you want to be perceived by your constituents. Questions 5 and 6 ask you to identify your preferred customer and what your perceived value is to that customer. Once you zero in on the “who” you want to serve and “what” your value is to that person, you can begin to see yourself through the eyes of that customer. How do you want them to think about you? Give reasons why they would choose you.
