Creating a Positioning Statement

7. Who is your competition? 8. What unique benefit sets you apart from the competition such that your desired customer will choose you?Finally, questions 7 and 8 identify your competition (everyone has some) and how you are uniquely positioned to overcome that competition - and be the first choice of your preferred customer.  Again, try to look at your organization through their eyes.  Give one overarching reason why they might choose you.  Craft your positioning statement around that reason. 

 

 

 

 

 

 

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